Invest your capital in secured residential real estate-backed lending.

Privacy Policy

Privacy Policy

Last Updated: October 9, 2025

At Blue Eyed Lending (“BEL,” “we,” “our,” or “us”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.blueeyedlending.com, submit an application, or engage with our services.

In short: we collect only what’s needed to process loans and maintain investor relationships – and we never sell your data.


1. Information We Collect

Personal Information

  • Name, email address, phone number, and mailing address
  • Financial and property information submitted through loan applications
  • Employment, income, and credit details necessary for loan evaluation
  • Investor or referral partner information when participating in our programs

Automatically Collected Information

  • IP address, browser type, and device information
  • Pages visited, time spent, and site interaction data (via cookies and analytics tools)

2. How We Use Your Information

  • Process and evaluate loan applications
  • Purchase or service existing loans
  • Communicate regarding inquiries or transactions
  • Verify your identity and comply with regulations
  • Improve our website, marketing, and customer experience
  • Manage investor, broker, and referral partner relationships

3. Sharing Your Information

We do not sell your personal data to third parties.

We may share information only in the following cases:

  • With trusted service providers who help operate our business (e.g., credit agencies, title companies, IT partners)
  • When required by law, regulation, or legal process
  • To protect the rights, property, or safety of Blue Eyed Lending, our clients, or others
All third-party partners are required to maintain confidentiality and use your information solely for the services they provide.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Analyze website traffic and performance
  • Remember user preferences and improve navigation
  • Deliver relevant content and marketing

You can adjust your browser settings to decline cookies. Please note, some features of the site may not function properly if cookies are disabled.

5. Data Security

We implement reasonable physical, administrative, and technical safeguards to protect your data from unauthorized access, alteration, or disclosure.

While we strive to protect your information, no online transmission or storage method is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal information
  • Opt out of marketing communications
  • Withdraw consent for data processing

To exercise these rights, please contact us at info@blueeyedlending.com.

7. Data Retention

We retain personal information for as long as necessary to:

  • Fulfill the purposes outlined in this policy
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

8. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the content, security, or privacy practices of those websites. We encourage you to review their privacy policies.

9. Updates to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date above reflects the most recent revision.

By continuing to use our website or services after updates, you indicate acceptance of the revised policy.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Blue Eyed Lending
📧 Email: info@blueeyedlending.com
🌐 Website: www.blueeyedlending.com


Unsubscribe Notice

You can unsubscribe from our communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review this Privacy Policy.

We do not sell or share your data with any third party.

Matthew Solondz

COO

Matt Solondz is a seasoned finance and treasury professional with over a decade of experience in cash management, investment operations, and corporate treasury functions.

He has led and executed complex finance transformations, cash flow forecasting, and banking infrastructure projects for organizations across the financial services, insurance, and real estate sectors. With deep expertise in liquidity strategy, ERP and TMS implementation, bank relationship management, and FX hedging, Matt has consistently optimized operational efficiency while supporting strategic capital planning.

Throughout his career, Matt has successfully managed cross-functional teams and overseen the design of target operating models, bank account rationalizations, and fund structuring initiatives—always with a focus on control, scalability, and stakeholder alignment. He leverages this background to drive operational excellence, implement robust financial controls, and ensure disciplined oversight across all facets of the lending platform.

With an emphasis on accurate reporting, transparent governance, and scalable systems, Matt is committed to building a foundation of integrity and efficiency that supports sustainable growth. At Blue Eyed Lending, he plays a key leadership role in shaping both operational strategy and financial stewardship, enabling the firm to scale with confidence and precision.

Paul Ullman

CEO

For the past forty years, Mr. Ullman has built and sustained a career in evaluating, managing, and trading portfolios of residential real estate–backed loans and securities.

In 2024, Mr. Ullman founded Blue Eyed Lending, where he serves as CEO/CIO. The firm is an asset manager that primarily purchases hard money loans from other hard money lenders.

In 2010, he founded Asset Based Lending, a private hard money lender to residential real estate investors based in New Jersey, where he also served as Chief Investment Officer until his retirement in 2021.

From 1998 to 2009, Mr. Ullman was President and Chief Investment Officer of Highland Financial Holdings Group, a New York City–based investment management firm specializing in mortgage-backed and asset-backed securities portfolios for a global clientele.

In 1992, he co-founded the asset-backed security specialty investment management group at Alliance Capital Management.

Mr. Ullman began his career in 1982 in the mortgage-backed securities department at Salomon Brothers.

He holds a B.S.B.A. in Finance from Washington University in St. Louis. He and his family reside in Connecticut and New York City.